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FOCUS ON THE PATIENTBeyond services, the best healthcare Hospital Israelita Albert Einstein (HIAE) is a patient-oriented institution. Unique and innovative services, protocols, integrated programs, cutting edge technology, and state-of-the-art equipment are combined to ensure outstanding quality healthcare and safety to our patients. But our commitment goes beyond technical excellence. Our most important assets are respect, responsibility and patient-oriented care. Safety, the patient’s right Patient safety was elected as HIAE’s top priority in 2007. Measures were taken to prevent, eliminate or minimize risks and flaws which might affect our patients. Our Patient Safety Risk Management System is guided by the Institute of Medicine’s (IOM) principles which serve as a reference to Einstein’s Quality System. This is not new to the Institution. HIAE uses a wide range of processes and monitoring mechanisms to track health care indicators related to patient safety. Important initiatives were taken in 2007 in respect to patient safety, among them:
Further action was taken regarding people, in an attempt to promote a safety culture among associates who are directly and indirectly involved with assistance. The “Safe Attitude” campaign was launched with speeches, fliers, hot site and other resources directed at physicians, support and interdisciplinary teams, corporate associates, patients and visitors. Every month, the campaign, which is still active in 2008, approaches a different subject related to patient safety. Priority areas in 2007 for patient safety
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